One of the greatest rappers of our time is entering the weed game, legally, of course. Jay has signed on to be the Chief Brand Strategist for Caliva, a California based Cannabis Company. Jay’s will have creative control as his role consists of driving creative direction for the Caliva, as well as outreach and implementing his own business strategies.
Caliva already operates two stores and a farm in Northern California and distributes its products to numerous different retail stores in the state. As Jay Z stated in his most recent press release regarding the Caliva brand, “Anything I do, I want to do correctly and at the highest level.We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva is off to a beautiful start after receiving a $75M injection from Joe Montana and other investors earlier this year and is looking like it has the potential to be one of the next super brands may see in every dispensary across the nation if they play their cards right. With all of the celebrity backing, and a large cash injection, Caliva, a name barely known by those in the know, will be a household name by stoners and businessmen alike come a couple months from now, as it will be interesting to see what Jay Z’s vision does for the company.